Kohl's Ready, Set, Sleep Program starts its second year
Educational outreach to help new parents keep their infants safe during sleep hours begins its second year in Northeast Florida with the help of Kohl's Department Stores. Kohl's Ready, Set, Sleep reminds parents and caregivers of the importance of following safe sleep guidelines to prevent sleep-related deaths during the first year of life, including SIDS. Northeast Florida's infant mortality rate is above both the state of Florida and national rates.
A Kohl's Cares donation in the amount of $107,137 has been awarded to THE PLAYERS Center for Child Health at Wolfson Children’s Hospital to conduct the initiative this year in counties throughout the region. The primary target is expectant parents who cannot afford to provide a safe crib for their newborn but the outreach also reminds all parents, grandparents and other caregivers of the guidelines recommended by the American Academy of Pediatrics.
"We are grateful for the support of Kohl's as we reach out to families to improve the safety and health of children during their vulnerable first year," said Wolfson Children's Hospital President Michael D. Aubin. "We look forward to the difference this program will make in the health of our community.”
Since 2007, Kohl’s has donated more than $732,000 to Wolfson Children's Hospital. Other Wolfson Children's initiatives supported through Kohl’s Cares® include a previous project, Kohl's Gear Up 4 Safety, conducted from 2007-2012.