Kohl's Ready, Set, Sleep 

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Babies sleep a lot! Many new parents are surprised to find that newborns spend most of their time the first few months sleeping and eating. In fact, newborns sleep an average of 16-17 hours a day, and even up to six months old babies are still sleeping 14-15 hours of each day, valuable time that provides needed rest and brain development for the rapidly growing child. Since so much of their time the first year is spent asleep, both how babies sleep and where they sleep is an issue that expectant parents will want to make a top priority when planning for the new arrival.

Ready, Set, Sleep is a community program funded by Kohl's Cares and offered by THE PLAYERS Center for Child Health at Wolfson Children's Hospital. The initiative reminds moms and dads, grandparents, and caregivers of the importance of following safe sleep guidelines and providing only safe sleeping environments for their baby in their own home or while in the care of others. Other pediatrician-recommended practices that reduce the risk of sleep-related deaths including breastfeeding and immunizations. Additional program components promoting a safe and healthy first year include parent/caregiver CPR and childproofing your home.

Kohls merchandise is available in stores in support of this Wolfson Children's Hospital community program. You are helping improve the health of babies in Jacksonville and surrounding counties each time you purchase a $5 plush toy or matching book for kids or one of the $5 items offered for adults! See the merchandise available now in all Jacksonville-area Kohl's stores.

If you are an expectant mom who is not able to provide a safe place for your newborn to sleep, please contact your Healthy Start caseworker or hospital social worker about the program or call us at 904.202.4302 for more information.

Parents/Caregivers -- Do You Know Safe Sleep Tips?

Healthy infants should be placed on their backs to sleep. This is the safest position for sleeping and does not increase the risk of choking. In fact, since 1992, when the American Academy of Pediatrics began recommending this sleep position, the annual SIDS (Sudden Infant Death Syndrome) rate has declined more than 50 percent! There are other risk factors for sleep-related deaths, that can be decreased by practicing the following recommendations from the AAP:

  • Always place your baby on his or her back for every sleep time.
  • Always use a firm sleep surface. Car seats and other sitting devices are not recommended for routine sleep.
  • The baby should sleep in the same room as the parents, but not in the same bed (room-sharing without bed-sharing).
  • Keep soft objects or loose bedding out of the crib. This includes pillows, blankets, and bumper pads.
  • Wedges and positioners should not be used.
  • Pregnant woman should receive regular prenatal care.
  • Don’t smoke during pregnancy or after birth.
  • Breastfeeding is recommended.
  • Offer a pacifier at nap time and bedtime.
  • Avoid covering the infant’s head or overheating.
  • Do not use home monitors or commercial devices marketed to reduce the risk of SIDS.
  • Infants should receive all recommended vaccinations.
  • Supervised, awake tummy time is recommended daily to facilitate development and minimize the occurrence of positional plagiocephaly (flat heads).

Click here for a flier Safe sleep tip sheet

Additional Information

Information related to sleep for "baby -- age 0 - 12 months.

Back to Sleep, Tummy to Play

Crib Safety

Parents need to stay educated about safety and sleep, including news of recalls of potential dangerous products. Some of which can still be found at garage sales or resale shops by unsuspecting parents. The United States Consumer Product Safety Commission has been tireless in its efforts and has the following crib recommendations:

  • Crib slats should be no more than 2 3/8" apart. New cribs must meet this federal standard, but be sure to measure older cribs.
  • Avoid using cribs with cutouts in the headboard or footboard, or with bedposts (finials) taller than 1/16th of an inch.
  • Position the crib in the room away from windows and out of reach of dressers or tables. Decorations on the wall should be kept to paint or wallpaper, since babies will eventually be able to reach pictures, nails, and anything removable!
  • Mobiles, if used, should be mounted high enough to prevent baby from becoming entangled when rolling, and removed from the crib as soon as baby can sit up.
  • Lower the adjustable mattress height when baby can sit, and to its lowest level when baby can stand up to prevent falls.
  • The U.S. Consumer Product Safety Commission has recalled many drop-side cribs. For more information on cribs being recalled or for information on how to contact manufacturers for repair kits (immobilizers) click here.

Click here for the full Resellers Guide to Selling Safer Products (CPSC)

Recommended Childhood Vaccinations

The widespread use of vaccines had led to the reduction or elimination of many common childhood diseases of the past, helping children in the U.S. stay healthy for more than 50 years. In fact, according to the American Academy of Pediatrics (AAP), vaccinations have reduced the number of infections from covered diseases by over 90%! Economically, $10 of health care costs are saved in this country for every $1 spent on vaccinations.

  • The AAP recommends that infants be immunized. Evidence suggests that immunization reduces the risk of SIDS by 50 percent.
  • Infants and children should continue to receive protection afforded by routine childhood vaccinations, since the bacteria and viruses that cause diseases that have been reduced or eliminated still exist.
  • By following the immunization guidelines recommended by the American Academy of Pediatrics, you can help make your child healthier than was ever possible in previous generations.

If you have questions about immunizing your child, talk to your pediatrician. See a chart of the currently recommended vaccination schedule here.

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